While a student at the American University of Beirut, Acra’s talent was first discovered by a fashion editor when attending a party. Captivated by the intricately embroidered silk organza gown that Acra was wearing, she was pleased to discover that Acra herself had designed it from her mother’s dining room tablecloth. The editor instantly offered to host a fashion show for the budding designer, which took place 10 days later with resounding success. Following that encounter, Acra recognized her calling and went on the study at the prestigious Fashion Institute of Technology in New York and its Paris counterpart École Supérieure des Arts et techniques de la Mode (ESMOD).
In 1997, a high profile socialite wore Acra’s first bridal design to her wedding, sparking immediate interest in the designer. To keep up with demand, Acra launched her eponymous line, Reem Acra New York the same year. After successfully establishing herself in the bridal market with her detailed and innovative couture designs, Acra expanded into Ready-to-Wear in 2001. Similar to its bridal counterpart, the collection features carefully crafted pieces with ornate beading, flawless embroidery, and layered texture details.